Tricks of the Trade: Getting your Ideas Repeated on Twitter
Social media researcher Dan Zarrella spent the better part of a year studying messages that were shared via Twitter, then repeated by others. Some fascinating -- and useful -- patterns emerged.
Interestingly, Zarrella identified 20 words that were the most likely to be "retweeted." He also discovered which words and phrases were least likely to encourage others to repeat your message.
Additional observations were made about those coveted RTs, including some that could help shape your Twitter tactics. Zarrella's research covers message topic, time of day, readability, punctuation, novelty -- even esoteric details like the URL shortener most likely to be retweeted.
His full report is available here (if you subscribe to his blog). A synopsis was reported by Fast Company.
posted by John Paff @ 4:53 PM
1 comments
1 Comments:
I sat in a graduate class recently and watched as half a dozen people exchanged Twitter addresses and talked about one PR professional in town who seemed to rule the Twitterverse. It was a fascinating display that these professionals are finding ways to use it as an important profesional tool and any tip to be stickier is appreciated.
Post a Comment
<< Home