Research Finally

We are at the stage where we are testing some key messages and begining to try and dovetail the strategic planning process. It has been good, and the big news is that we now have a plan to do some real life research. It is just one small step, but I think getting this little bit of data will allow us to go forward with more ambitious research later.

At this point we are employing a two pronged approach. Prong one is to do an internet based survey to some larger audiences. Prong two is to go back and use an interviewing technique to drill down with some of those same audiences. I'm excited about what it might tell us, but I have a feeling the research is only going to whet our appetites for more, which is exciting to me.

Interesting discussion in the office right now about what creates a great "look". That is more than the science of research, there is some art there and that makes it fun.