Good P.R. raising the stakes

This article from Missoula, Montana http://www.missoulian.com/articles/2006/09/08/news/top/news01.txt serves as both a great piece of public relations and an indication of how high the stakes are getting for colleges in terms of production values. I have worked with some of the people on the UM campus and I can tell you that they are definetely top notch and the production crew that was in place was top notch as well.

Plus, how many of us in higher ed marketing wouldn't give our right arm to hear a professor say in the newspaper that promoting the college is a priveledge. We all have professors who feel that way, but to see one quoted so well in a publication is priceless.